The 2026 SEMA Show is nearing a sold-out show floor months before it opens Nov. 3-6 at the Las Vegas Convention Center.
Organizers say exhibitors have committed to much of the show’s 1.1 million square feet of indoor exhibit space and about 1 million square feet of outdoor space.
The demand follows a strong 2025 event, which drew 131,942 attendees and 2,283 exhibitors to Las Vegas.
Show floor demand remains strong
The SEMA Show is one of the largest automotive aftermarket trade events in the United States. The 2026 event will again bring automakers, manufacturers, builders, buyers, suppliers, and service providers to Las Vegas.
This year’s show will include returning features such as Battle of the Builders, SEMA FutureTech Studio, and the New Products Showcase. In addition, SEMA plans an expanded Powersports, SxS, and Lifestyle section in West Hall.
The 2025 show also drew industry participation from 140 countries and included 500 first-time exhibiting brands. SEMA says the automotive aftermarket contributes an estimated $337 billion annually to the U.S. economy and supports more than 1.3 million jobs.
Product launches and awards add draw
SEMA’s 2025 event included more than 80 education sessions and a New Products Showcase with more than 1,300 products across 15 categories.
The show also featured vehicle builds, product demonstrations, sim racing, drifting, motorsports activations, and Battle of the Builders. In 2025, Troy Trepanier won the overall Battle of the Builders title with a 1936 Ford Roadster.
SEMA also used the week to recognize industry leaders and builders through several awards programs. The 2025 SEMA Industry Honors event at Fontainebleau Las Vegas replaced the show’s traditional awards banquet and included recognition for SEMA Hall of Fame inductees, product leaders, builders, and industry contributors.
SEMA Fest returns Nov. 6
SEMA Fest will return Friday, Nov. 6, on the SEMA Show campus in Las Vegas.
The public-facing event combines motorsports demonstrations, live music, and car culture. The 2026 artist lineup has not yet been announced.
Past SEMA Fest performers have included Imagine Dragons, Cage the Elephant, Sublime, Queens of the Stone Age, The Black Crowes, and Neon Trees.
Public event extends show week
For exhibitors and builders, SEMA Fest adds a consumer-facing component to a business-focused week. The public event gives brands a way to reach automotive enthusiasts who follow trends, influence purchases, and engage with aftermarket products outside the tradeshow floor.
The 2026 SEMA Show will take place Nov. 3-6 at the Las Vegas Convention Center. Attendee and buyer registration is open. Exhibitor space also remains available, according to SEMA.
About SEMA Show
The SEMA Show is an automotive aftermarket trade event held annually in Las Vegas. The 2026 event will take place Nov. 3-6 at the Las Vegas Convention Center. For more info, visit www.semashow.com. For SEMA Fest updates, visit www.semafest.com.
Information sourced from SEMA News. Edited by Exhibit City News for clarity, length, and style.
