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ECN 102013_Event Production Show_LNelsonFrom how best to utilize experiential marketing to creating cutting-edge summer concerts and heated panel debates on new legislation, visitors to the 2014 Event Production Show can be assured every element of the live events industry will be spotlighted.

As the Event Production Show team announces that registration for Europe’s showcase for live events is now open, content for the hugely popular Access Sessions has also been unveiled. Returning to the main stage, some of the sector’s most renowned personalities have been announced in the line-up.

Richard Vincent, head of consumer at brand experience agency Jack Morton Worldwide, will chair a panel on “Naming Rights” focusing on experiential marketing from brand and legal perspectives; Jim King, event director, AEG Live/Loud Sound, will talk on the smash series of concerts, “Barclaycard Presents British Summer Time”; and John Probyn, COO, Live Nation, will dissect the new HSE Construction, Design & Management regulations in a debate with representatives from the HSE, Star Events Group and Serious Stages.

In addition, the third annual Event Production Awards will take place on the evening of February 11 to recognize the projects, teams and suppliers that made 2013 a standout year for events.

“Announcing registration is open is always an exciting moment in the build-up to the Show,” said Donna Bushell, event director, Mash Media. “To add to this, we wanted to give exhibitors and visitors a flavor of what’s planned and who they can expect to see in the hope it will act as a reminder to put dates in the diary and reinforce that the Show is the go-to event for the latest information, trends and innovations.”

Ideal for event organizers, production teams, corporate professionals, brand managers, exhibition and conference organizers, concert promoters, festival organizers and experiential marketers, the 2014 Event Production Show will take place at Earls Court 2, London, on Feb. 11-12, 2014.

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