Taking the wraps off a complete rebranding effort is the newly renamed Sevierville Convention Center in east Tennessee.
Formerly the Sevierville Event Center, the venue is also showing off its versatility efforts. For example, the center erected a new sign and video board on a local highway providing guests with directions to the center, along with center events.
David Bobo, director, Sevierville Convention Center, stated he wants people to know what type of venue it is and the variety of events that are hosted.
“Our potential clients understand this about convention centers and also the name better resonates with those not as familiar with our industry when they see our name. It gives us a greater chance to begin a dialogue that will potentially go full circle, ending in a booking with our facility,” said Bobo.
For more information, visit seviervilleconventioncenter.com.