by Elena Vazzo
Since 1993, Sho-Link has been a trusted name in the events and tradeshow industry. Their main goal is to build relationships and excel as the go-to labor service provider for Sho-Link Co-Op members. For every exhibitor, they provide nationwide, high-quality installation and dismantling services. Exhibit City News sat down with three of Sho-Link’s passionate and inspiring regional leaders—Joe Terzi (West Regional Manager), Jerry Regep (Northeast Regional Manager), and Casey Burchak (Southeast Regional Manager)—to discuss and explore what sets this company different from others in the events industry.
Leading with Heart and Values
Joe Terzi has over 26 years of experience in installation and dismantling (I&D), dating back to 1997. He is dedicated to his work by making connections and, most of all, making clients’ dreams come true.
“Sho-Link is a company that I call home,” Joe shares. “We’re more of a family than just a workforce.” The sense of family is core to Sho-Links culture, where employees don’t just work–they belong. Especially in the tradeshows that require multiple skills, having people to guide and help you is what’s important. Joe’s pride in the company’s reliability is palpable, reflecting their commitment to the industry.
This unwavering commitment to clients is evident in Sho-Link’s consistent performance. “In all of my years, we’ve never not had a booth not open,” Joe claims. This further shows Sho-Link’s reliability for exhibitors and event organizers alike.
From Checkers to Chess–Leading with Strategy
Jerry Regep, who has been in this industry for 23 years, has worked with high-profile clients, focusing on partnerships and winning goals. He describes his perspective on Sho-Link and the tradeshow industry in a strategic way.
“You have checker players that play one or two steps ahead, and then you have the chess players that play 9 or 10 times ahead. It seems like the chess players do much better in this industry,” Jerry emphasizes. Sho-Link isn’t just ahead of the game; they’re the ones who finish first in the industry.
Jerry later talks about Sho-Link’s programs and what they offer to their employees. He explains, “We have an employee recognition program. The client writes a nice email with the crew members’ names, they go into an end-of-the-month raffle, and so the name gets picked for the employee of the month.”
The way Sho-Link shows recognition to employees and notices their hard work is amiable and can be rare within the industry. Sho-Link values their clients and their employees, fostering strong relationships built on respect, trust, and mutual respect.
Rising with Sho-Link in a Family-Driven Culture
Casey Burchak joined the team in 2017 and brings eight years of experience with her. Although Casey might not be as experienced as her colleagues, she affirms that she is dedicated to her workplace and that as a woman it can be challenging in the industry.
“I don’t know of any other female who is a regional manager.” She says, “So, you’ve got to work hard to stand out, you know, because you’re a female.”
Especially for newcomers in the industry, you can sometimes feel out of place, luckily Sho-Link was different. “I see myself staying in Sho-Link, they’re like family.” Casey asserts. “They saw my value, they treat me very well, they’re a very kind company.”
What makes Sho-Link stand out is their supportiveness, kindness, and most of all, how they treat their employees like family. Sho-Link trusted Casey early on, trusting in her and the work she would be doing for the company.
The Heart of the Sho-Link Community
What truly sets Sho-Link apart from other companies is how they value not only their clients, but also their workers. Sho-Link treats everyone like their own, they empower their employees and clients to grow and succeed. Through meaningful programs, transparent communication, and a supportive system, Sho-Link cultivates a workplace where everyone is valued and motivated to deliver exceptional experiences.
