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SIGEP EXP to Go Live March 15-17, Virtual 18-19 in Italy

SIGEP EXP, the highly innovative project for the Artisan Gelato, Pastry, Bakery and Coffee Trade Show will be in person at Rimini Expo Centre, Italy, March 15-17 & Virtual March 18-19

SIGEP expo logoIEG Italian Exhibition Group is ready and waiting on the starting blocks with SIGEP 2021, the Artisan Gelato, Pastry, Bakery and Coffee tradeshow which it will be relaunching with a special edition: SIGEP EXP – The expanded edition” scheduled to last a whole week with considerable physical attendance and a strategic digital offer.

SIGEP EXP will be a live event—an irreplaceable and decisive moment of encounter among traders—at Rimini Expo Centre on March 15-17 with a new time slot purposefully devised to favor the global situation. The following two days (March 18-19) will feature a two-day digital agenda that will leverage IEG’s technical know-how through a formidable platform that will make matching between companies and international buyers much easier.

A collective project that comes from listening to the market and the desire to help associations and companies to better meet the challenge of the sweet foodservice recovery.

The companies that were informed of the project in Rimini will find a light and smart tradeshow that will focus on business and meetings. Exhibitors will be provided with essential and elegant fittings, defined modules (although supplementary kits will be available) and packages that include digital services, all in perfect balance between physical display and matching, a modality that was experimented and appreciated by the customers at the IEG’s tradeshow events such as VOICE in Vicenza and ENADA in Rimini.

In an extraordinary economic phase, with SIGEP EXP, Italian Exhibition Group aims more than ever to flank companies and act as a solid and tangible business development flywheel.

The attending professional public will be able to strategically organized their tradeshow experience by selecting and saving, according to specific interests, companies and events, take advantage of matchmaking, an agenda modality for fixing appointments, take part in conferences and extend their networking activities. The digital visitor will have highly performing instruments at his disposal to activate chats and videochats, participate remotely in all the events available on the calendar and arrange virtual appointments.

The exhibition area layout will include five event areas and seven special areas, some of which will be authentic new entries, such as the Innovation Gallery, a selection of the very latest products, technologies and services for the Out of Home world, and a Meeting Zone where specifically outfitted “lounge areas” will be available to all exhibitors to hold business encounters.

Vision Plaza, where top experts from the sector will be presenting their visions of the sweet business future, will also be back in 2021.

SIGEP EXP will take place in respect of governmental provisions regarding health safety, regulated by the AEFI Protocol, by the #Safebusiness by IEG project and by the GBAC STAR™ international certification program.

For more info, video is available at https://youtu.be/4tprAYWttco

Italian Exhibition Group (IEG), listed on the Screen-based Share Market (MTA) organized and managed by Borsa Italiana S.p.A., is a leader in Italy in the organization of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in Milan and Arezzo. The IEG Group is notable in the organization of events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality and Lifestyle; Wellness, Sport and Leisure; Green & Technology. In the last few years, IEG started a significant expansion process abroad, also through the conclusion of joint ventures with local operators (for example, in the United States, Arab Emirates and in China). IEG closed the 2019 financial year with consolidated total revenues of € 178.6 million, an EBITDA of € 41.9 million and a consolidated net profit of € 12.6 million. In 2019, IEG totaled 48 organized or hosted fairs and 190 conferences. For more info, visit www.iegexpo.it 



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