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Signature Boston partnerships to improve customer experience

Signature Boston announced two innovative partnerships offering Digital Event Solutions and Registration Services that will strengthen the portfolio of services available to meeting planners working at the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center (Hynes).

As part of an ongoing effort of the Massachusetts Convention Center Authority’s (MCCA) Strategy & Product Development Team, the partnerships are to improve the customer experience, supporting the promise of a Signature Boston experience.

“Meeting planners have hundreds of contacts to deal with when it comes to procuring services for their events and making sure those services arrive and operate as planned during the show. Our partnerships with Digitell and Attend.com allow us to help our clients streamline some of that work,” said James E. Rooney, executive director, MCCA. “If we pair our customer service skills with these two exceptional products, we alleviate some stress for our clients and make it easier for them to do business in Boston.”

In both cases, the MCCA’s Strategy & Product Development Team has created packages that address the industry desire for accessible, pioneering technology at cost effective rates. They will be available to clients at both the BCEC and Hynes Convention Center beginning September 2014.

“As a legacy operator with a solid reputation in the $280 billion meetings and events industry, MCCA recognized that established event management tools were no longer sufficient. With traditional solutions, planners must take a siloed approach to the management of activities and the collection of data needed to prove the return on investment of their events,” said Matt Engel, chief executive officer of Attend.com. “Our strategic partnership with MCCA will provide organizations across multiple industries with an end-to-end event management solution that gives the insights needed to streamline the planning and execution of events by actually making them measurable.”

ECN 092014_NE_BCEC, Hynes parter with Digitell Inc.Partnering with Digitell Inc., a web-streaming industry leader committed to helping clients leverage content to drive attendance and increase revenue, the BCEC and the Hynes will now offer more digital event capability. Meeting planners will be able to host webinars, live streaming and capture content. In addition, planners will have access to Digitell’s expertise in overall digital program development to help them enhance content and engage attendees.

“We couldn’t be more thrilled to be entering into a partnership with MCCA to provide Digital Event Services,” said Jim Parker, president, Digitell. “They are a forward thinking organization that shares a similar vision as we do regarding the future of meetings. We believe that together, we will impact the meeting industry for the better by providing organizations access to the technologies that will allow them to leverage their content and affordably reach an international audience. We see this as a win-win opportunity for everyone involved.”

Through a partnership with Attend.com, a local Boston start-up that provides online software to help event organizers streamline the event management process, the BCEC and Hynes will now offer an easy and convenient approach to registration needs. Attend.com will help Signature Boston simplify and automate management of small to mid-size events to decrease costs and free-up onsite resources. The registration service will include Internet, hardware and access to a wide array of registration functions. These include wireless nametag printing, mobile attendance tracking, text-message alerts for VIP arrivals and access to data and analytics following the event, all ordered at one rate through one point of contact.

“When we sought to partner with a digital program developer and explored the idea of managing registration services in-house, we didn’t want to just offer the same types of services planners are used to working with,” said Johanna Storella, chief strategy officer, MCCA. “Attend.com and Digitell don’t just do registration and live streaming. They offer resources and knowledge, plus innovative, cutting-edge solutions to challenges that modern event planners face. We are excited to roll out these new services and look forward to working closely with our new partners.”

For more information about these services, contact the MCCA’s Director of Business Strategy, Mark Michaud at 617-954-2138.


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