Society of Incentive Travel Excellence, the global voice of the incentive travel industry, recently launched a strategic partnership with Hilton, a leading global hospitality company with more than 6,500 properties worldwide.
Hilton will play an active role in the SITE community, participating in global events and integrated marketing efforts. The company will also host SITE Classic, slated for Sept. 8-11, at Hotel del Coronado, a Curio Collection by Hilton.
The strategic partnership provides Hilton with the opportunity to engage with SITE members through live and online events and various communication platforms, including SITEGlobal.com.
Incentive travel, the “I” in MICE, is the fastest growing sector of the Business Events industry with the highest per capita spend and the widest supply chain. Accounting for about 7% of all Business Events activities, the Events Industry Council’s Global Economic Impact study (2018) estimates the incentive travel industry to be worth around $75 billion globally. The Society for Incentive Travel Excellence (SITE) is the only Business Events association dedicated exclusively to the global incentive travel industry. Founded in 1973, we are a professional association of 2,500 members located in 90 countries, working in corporations, agencies, airlines, cruise companies and across the entire destination supply chain. For more info, visit siteglobal.com.