submitted by Mary Etchison, Skyline Exhibits
Skyline Exhibits, a renowned provider of brand-enhancing trade show experiences, proudly clinched a Bronze Stevie® Award in the Brand & Experiences – Exhibition Experience category during the 20th Annual International Business Awards®. This prestigious accolade spotlights Skyline’s remarkable accomplishments at EXHIBITORLIVE 2023, a prominent conference and exhibition catering to marketers and exhibit professionals.
The International Business Awards represent the pinnacle of global recognition for businesses. They embrace submissions from individuals and organizations worldwide, spanning the spectrum of public and private enterprises, for-profit, and non-profit entities, regardless of their size. In the 2023 IBAs, a whopping 61 nations and territories participated, contributing to over 3,700 nominations.
Amidst this formidable international competition, Skyline Exhibits emerged triumphant, securing a Bronze Stevie® Award in the Brand & Experiences – Exhibition Experience category.
For this exhibit, Skyline set ambitious goals, which included the unveiling of its revamped corporate brand and the launch of its proprietary CMX methodology. CMX, short for Custom Modular Experience, serves as a solution meticulously tailored for marketers seeking to create engaging exhibits aligned with their business objectives. It offers valuable insights to enhance performance and achieve marketing goals.
The challenge lay in crafting an immersive attendee journey that seamlessly integrated the introduction of CMX, amplified the reimagined brand, and effectively qualified leads on the exhibit floor. Employing a data-driven strategy, Skyline curated engaging hands-on and digital activations that captivated attendees and provided an informative passage through the exhibit.
Wendy Gibson, CMO of Skyline Exhibits, expressed her satisfaction, stating, “It was gratifying to witness our strategy come to life through a custom modular exhibit experience, and equally important, to measure the success of our exhibit using our new measurement methodology.”
She further explained the motivation behind CMX: “We introduced CMX because we heard from our clients that they need help measuring the success of their exhibits and they are searching for providers that have measurement capability and understand its importance at trade shows. We do. That’s why we now offer CMX – Custom Modular Experience – which combines custom modular exhibit design with digital experiences and measurement. With CMX, you can justify your trade show spending and continually improve the performance of your exhibiting program.”
Adam Deming, Skyline’s Creative Director of Exhibit Design, reflected on the design challenge, stating, “This exhibit challenged us to balance introducing two brands – the CMX brand and the refreshed Skyline brand – in one physical space. Additionally, we incorporated four digital activations, measurement tools, and high-impact graphics into our custom design. I’m proud of the work of our team and humbled to have won.”
Deming also leads the creative team that received recognition in EXHIBITORLIVE’s Portable Modular Awards for excellence in conceptual designs.
The esteemed panel of judges for the Stevie Awards meticulously evaluated entries based on the average scores provided by over 230 executives worldwide. Regarding Skyline Exhibits’ achievement, one judge commented, “The use of a well-defined methodology shows strategic planning and intentionality,” while another noted, “This shows a comprehensive strategy for ongoing engagement and conversion opportunities.”
Maggie Miller, President of the Stevie Awards, applauded the winners, stating, “Nominations to the IBAs get better every year, and this year’s class of Stevie winners is the most impressive yet. The winners have demonstrated that their organizations have set and achieved lofty goals.”
The outcome was nothing short of resounding success, with Skyline’s exhibit fully realizing its objectives. Engaging digital and hands-on activations effectively amplified key brand messages, creating an unforgettable experience for attendees.
About Skyline Exhibits
Skyline Exhibits collaborates with brands of all sizes, partnering with marketers to create brand-elevating trade show experiences. With an unwavering commitment to excellence, Skyline makes outstanding design accessible to all. To learn more, visit skyline.com.
About the Stevie Awards
Stevie Awards are presented in eight distinctive programs, including the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. These competitions collectively receive over 12,000 nominations each year from organizations in more than 70 nations. Recognizing organizations of all types and sizes and the individuals powering them, the Stevies acknowledge outstanding performances in workplaces worldwide. To find out more about the Stevie Awards, please visit www.StevieAwards.com.
