Skyline Exhibits, a designer and producer of exhibits and graphics for tradeshows and marketing events, has announced the hiring of a new director of marketing.
Jon M. Althoff brings a wealth of sales and marketing knowledge, having previously held significant marketing positions at Pillsbury, General Mills, Nestle, USA and most recently, King Technology.
“We’re excited about the energy and perspective Jon brings,” said Bill Dierberger, president of Skyline Exhibits. “He has considerable experience in brand building and brand management, product marketing, and sales and customer interface. He also has a strong history of building and enhancing successful teams.”
Althoff has been involved in exhibiting across multiple industries for over 20 years. He became aware of Skyline early on.
“The first thing my team said to me was that their Skyline product, a Mirage pop-up display, set the standard for ease of set up and shipping,” said Althoff. “Both facts I experienced first-hand.”
Along with his awareness and positive feelings for the brand, Althoff stated that part of the allure to join Skyline was the exhibiting industry itself.
“It’s incredibly interesting,” said Althoff. “Exhibit spaces are transformed into marketing environments and you can be as creative about it as you like. And a cutting-edge company like Skyline has the ability to produce whatever design is conceived. I look forward to learning the industry in depth.”
Althoff is based at Skyline’s International Design Center in St. Paul, Minn., and will have an active role in Skyline’s product management, new product development, lead generation and all points marketing communications teams.
“We’re very pleased to add Jon to our team,” said Dierberger. “There’s no doubt he will contribute significantly. We are already enjoying another year of healthy growth and his addition to the team will only enhance to our ability to grow in the years ahead.”
