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Skyline Exhibits wins for marketing prowess at EDPA ACCESS

Winning for marketing excellence at Exhibit Designers and Producers Association (EDPA) ACCESS in December 2013, Skyline Exhibits, which offers tradeshow and event exhibits, took home an Eddie Award in the Online or Multimedia category for its global launch of Skyline WindScape.

“We are honored to be recognized by our industry peers within the EDPA for our successful global launch event,” said Bill Dierberger, president, Skyline Exhibits. “EDPA is a great organization, so having its members validate our success makes me even more proud of our team.”

Centering on a 30-minute simulcast, the WindScape product launch was hosted at Skyline’s International Design Center on July 10, 2013, in St. Paul, Minn. Some of Skyline’s global dealer network hosted additional hybrid events simultaneously in 27 other locations around the world. For attendees in locations without a live event, interested prospects could watch the entire event streaming online, with content created by Skyline just for virtual attendees before and after the main live event. There were 2,190 attendees who attended live or online.

Key aspects of this multimedia campaign included a series of wind-themed teaser videos, email invitations, a dedicated website, social media integration, and a live, streaming video feed seen around the world.

“For a product unlike anything we’ve introduced before, it needed to be launched in a way unlike we’d ever done before. This global launch was that breakthrough marketing event, equal in its innovation to the product itself. The event’s success was secured by the efforts of many at Skyline,” said Jon Althoff, senior director global marketing, Skyline Exhibits.

Skyline WindScape is setting records within Skyline as the fastest adopted new product line in the company’s history. Twenty-seven percent of Skyline’s sales come from products that have been introduced in the past five years.

Produced by a national trade association for the exhibition industry, EDPA ACCESS last took place in Marco Island, Fla., in December 2013.

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