Sonesta Simply Suites and Sonesta Select, introduced and managed by Sonesta International Hotels Corporation (Sonesta), one of the fastest growing hotel companies in the U.S., are each celebrating the first anniversary of their launch this month. The two portfolios have accounted for nearly 2,500 new hires in the last 12 months.
Now with more than 60 locations nationwide, Sonesta Simply Suites is a mid-market extended stay brand offering guests apartment-like amenities, including an equipped kitchen, a dedicated workspace with a desk and complimentary Wi-Fi, free on-site laundry facilities and a fitness center. The brand has plans for continued growth through its franchise model, which Sonesta launched in September 2021.
Designed to accommodate a variety of extended stay guests, including those who are traveling for work, relocating the family or in need of a place to stay while completing a home renovation, Sonesta Simply Suites provides guests a place where they can relax in spaces that fit their needs on the road. Simply Suites are located in key markets, such as the Southwest and the Sunbelt, and close to major industry and tourism hubs like Dallas and the Las Vegas Convention Center.
“In its first year, Sonesta Simply Suites has exceeded expectations with a year-to-date market penetration index of 104.5,” says Brian Quinn, Sonesta’s chief development officer. “We see tremendous opportunity for growth from conversions and new development projects fueled by the brand’s continued superior performance within the extended stay segment.”
Sonesta Select, with more than 60 locations nationwide, is an upscale focused-service brand offering travelers affordable comfort while providing generously sized rooms and well-crafted flexible common areas. During 2021, the brand launched “The Commons,” a communal space for relaxing, socializing and enjoying refreshments.
Sonesta Select has crafted spaces that are designed to be a choice for travelers seeking modern convenience and Sonesta’s signature hospitality. Sonesta Select properties provide guests with optional amenities to enjoy their time away from home, including a morning cappuccino or an evening cocktail, swimming at the pool or relaxing with a book at the outdoor fire pit. Sonesta Select properties are located in growth markets such as Spartanburg, SC and San Ramon, CA, as well as to close to urban hubs like Austin and Seattle.
“Since its inception, the Sonesta Select brand has expanded its reach through hotel conversions from several upscale focused-service brands and seamlessly integrated the properties within the communities they are located,” says Quinn. “We have invested millions of dollars in advanced technology, market research and new signage to build a strong foundation for this new brand.”
Sonesta also recently launched Sonesta Franchising, its expanded global hotel franchising organization. The launch included its established Sonesta Hotels & Resorts and Sonesta ES Suites brands, along with the more recently introduced Sonesta Select and Sonesta Simply Suites brands. Sonesta’s continued rapid growth offers numerous options for current and future franchise partners.