submitted by Star Group
Star Exhibits & Environments, a leading full-service experiential marketing agency and producer of high-end custom exhibits, environments, and experiences, is excited to announce the acquisition of Neu Concepts LLC, effective October 1, 2023.
Neu Concepts, headquartered in Durham, North Carolina, specializes in exhibit design and fabrication, experiential marketing, branded interiors, and creative services. Cathy Hofknecht founded Neu Concepts in 2010 with a vision of collaborating with her clients to create thoughtful brand engagements that inspire, engage and delight with each and every interaction.
“The company and employees at Neu Concepts take great pride in their workmanship and share similar values with STAR,” says Justin Dworak, president at STAR. “Our teams are excited for the future and the power of joining forces and working together to best meet the needs of our clients.”
This strategic move will strengthen STAR’s geographic presence while expanding service and growth opportunities. STAR’s extensive experience in event innovation and design combined with Neu Concepts’ established presence in the East Coast market will create a powerful synergy that drives growth and success.
“This acquisition represents an incredible opportunity for our team and our clients,” says Hofknecht, president, Neu Concepts. “STAR’s reputation for excellence and their commitment to pushing the boundaries of the industry align perfectly with our values and vision.”
Neu Concepts and the entire team will continue to operate from its current facility in Durham, North Carolina. Neu Concepts will maintain its brand identity as it joins the Star Group family of companies, which includes recently acquired Featherlite Exhibits and Exhibitor Group.
Looking ahead, STAR plans to continue to identify additional opportunities for value creation. “The importance of the trade show and events marketing industry remains strong, as we continue to drive innovation across every aspect of the value chain to help drive further growth and increase our production capacity,” adds Mark Johnson, founder and principal owner of Star Group.
About Star Exhibits & Environments
STAR has provided powerful brand integration for clients since 1993. A leading global marketing solutions provider, STAR’s comprehensive design, fabrication, installation, and property management services support trade show, retail, corporate interior, event and selling environment initiatives. Visit www.engagestar.com.
About Neu Concepts
Neu Concepts collaborates with clients to design and build thoughtful branded spaces that inspire, engage, and delight with each and every interaction. Learn more at neuconcepts.net
