Five months before the start of EuroShop 2026, exhibitor registration is very positive. Around 1,900 exhibitors from over 60 nations will present their solutions and products on more than 100,000 square meters of net exhibit space in 14 exhibition halls. The World’s No.1 Retail Trade Fair will take place from February 22 – 26, 2026 at the fairgrounds in Düsseldorf, Germany. Although the economic situation in the retail sector is currently challenging and characterized by upheaval, many exhibitors have already decided to participate at an early stage. Interest is particularly strong in the areas of food service equipment, retail technology, refrigeration & energy management as well as expo & event.
Next year, EuroShop will celebrate its 60th anniversary with a “Global Retail Festival”. Since its premiere in 1966, the trade fair has developed into the world’s leading platform for the retail sector, attracting trade visitors from all over the globe every three years. For decision-makers from the retail sector, architecture and design firms, shopfitting and shop planning, it is a must-attend event that offers a glimpse into the future of shopping.
In seven experience dimensions, EuroShop will showcase the wide range of innovations that are shaping the retail industry of tomorrow. The dimensions reflect the diverse disciplines that make retail exciting and attractive: The Shopfitting & Store Design dimension is the centerpiece and the largest of the dimensions: around 450 exhibitors – including leading architecture and store design firms and manufacturers – will display their latest developments on over 27,000 square meters of registered exhibition space. The spectrum ranges from innovative concepts, impressive shop designs and visual merchandising solutions to materials, furniture and modular systems for the point of sale. The Lighting Dimension will demonstrate how well-designed lighting transforms stores into worlds of experience, creates atmosphere and impressively sets the scene at the point of sale. The Expo & Event Marketing dimension is experiencing particularly high demand. The space is no longer sufficient, so it is being expanded to two halls for the first time. With over 25,000 square meters of space, the Refrigeration & Energy Management area will be particularly large. This not only proves the need for energy-efficient technologies and sustainable refrigeration but also how strongly retail gastronomy is booming. In the EuroCIS (Retail Technology) dimension, over 550 exhibitors will showcase how AI, customer centricity, smart stores and many other technologies are shaping the future of retail. The Retail Marketing dimension will impressively illustrate how important it is to offer customers a shopping experience that engages all senses. Multisensory presentations and innovative in-store campaigns show how purchasing impulses can be specifically reinforced.
Numerous special areas will invite visitors to get in depth information on various topics. In the Designers’ Village, international architecture firms and design studios will present their visionary concepts. The VM Experience special area is new this year, which will bring visual merchandising to life in an interactive, dialogical and creative way. The Food Service Innovation Hub will highlight digital transformation and automation in retail gastronomy, while the Italian Lighting Lounge will impressively demonstrate the role light plays in modern store design. Visual merchandising and POS marketing will be the focus in the Shop! Village. The IFES Global Village, dlv Village and Start-up Hub are back again. The 60s Lounge will bring contemporary history and the early days of EuroShop back to life. Retailers and exhibitors will present trends, case studies and specialist presentations on seven stages. Discussion panels will encourage the exchange of knowledge on forward-looking topics in the international retail world.
The Guided Innovation Tours at EuroShop will offer a wider range of options: Tours focusing on various key topics will provide a simple overview of exhibitors in the areas of sustainable materials and store design, retail tech innovation, energy management & optimization and food service innovations. Store tours of interesting shop concepts in Düsseldorf will also take place for the first time.
Important topics at EuroShop 2026 will include AI and digitalization, emotionalization and sustainability. The online ticket shop will open on November 11, 2025.
For further information on visiting or exhibiting at EuroShop 2026, contact Messe Düsseldorf North America; Visit www.euroshop-tradefair.com and www.mdna.com. Follow us on https://www.linkedin.com/company/mdnachicago/
