Surf Expo partnered with Alliance MultiMedia, a content creator that aims to grow wakeboarding and wakeskating, to bring the “Premieres and Beers” media lounge to its conference from Sept. 6-8 in Orlando, Fla.
Surf Expo is produced in January and September and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. To be located in the heart of the wake section of Surf Expo is a 30-foot by 80-foot lounge that will act as an epicenter for new wakeboarding footage.
“Alliance MultiMedia will be serving up fresh video premieres and video shorts all while pouring everyone their favorite adult beverage—beer!” said Bill McCaffray, publisher, Alliance MultiMedia.
New hi-definition video content will be released each evening in the lounge, including a new trailer from the Shredtown boys for Drop the Gun; the new video from Remote, which is titled Good Ratio, as well as a special edit from AVE/Oakley on Danny Hampson and a new trailer for The Debut.
“We are thrilled to be working with Bill and the crew at Alliance MultiMedia,” said Roy Turner, show director, Surf Expo. “The Alliance wake lounge will be the perfect venue for showcasing the excitement and progression we are seeing in the wake industry.”
With other key partners involved, including GoPro, Oakley, DJI Heli, The Debut, Liquid Force, Slingshot, Remote and Shredtown as well as additional video content from many of the flagship brands in the wakeboarding and wakeskating industry, the wake lounge is set to be the place to be.
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