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SURTEX 2015 to present pre-show webinars

SURTEX, North America’s exposition and conference for the selling and licensing of original art and design, will present a series of pre-show webinars.

These webinars are designed to help exhibitors maximize return on investment and prepare for the event, running May 17-19 at New York City’s Jacob K. Javits Convention Center. The multi-part webinar series will address essential exhibiting success strategies, including booth design and display; marketing strategies and post-show follow-up.

“Our monthly exhibitor webinars are presented by industry experts who know how to get the most out of SURTEX,” said Liz Crawford, vice president and group show director. “We are delighted to present this informative series to prepare exhibitors for a strong market presence and help with follow-up strategies.”

On Feb. 19, “Maximize Your SURTEX Success,” delivering action plans from preparing art to developing a marketing plan, will be presented by Dan Nazario, owner of Creativo and Trish Rivas, SURTEX exhibitor marketing manager. On March 12, “5 Tips for Bringing Your A-Game to the Show Floor” will be delivered by Tara Reed, licensed artist and founder of artlicensinginfo.com. On April 2, “Booth Design and Logistics Bootcamp,” addressing ideas for effective booth design and budget basics, will be presented by Robin Zietz of Robin Z Studio and Keith Colavito, SURTEX operations manager.

All webinars, which are free to SURTEX exhibitors, will be held at 1:00 p.m. EST. Registration is available at www.surtex.com. Webinar recordings will be available, upon request, through michelle.daniels@emeraldexpo.com.

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