Taffy Event Strategies, a full-service event management firm, announces the addition of Jenn Ellek (pictured above) to its team of talented professionals to enhance attendee acquisition efforts. As senior director of marketing, Ellek will bring decades of expertise in results-oriented campaign management to Taffy Event Strategies.
“Jenn’s balanced approach for using new technology, behavioral analytics, and solution-based marketing have a proven record for delivering not only compelling but successful campaigns,” says Taffy Event Strategies President Jennifer Hoff, CEM. “Her addition to our team will enhance our marketing arsenal and provide new tools to help our client’s find and convert more prospects into attendees, and then ultimately loyalists.”
Prior to Taffy Event Strategies, Ellek worked for the National Confectioners Association as the marketing lead for the Sweets & Snacks Expo. She managed both complex global campaigns as well as exclusive executive-focused forums through a custom-tailored mix of public relations, advertising (print & digital), inbound/outbound marketing, direct mail, social media & telemarketing at NCA. Her attendee-centric marketing approach for the Sweets & Snacks Expo resulted in a cumulative 14 percent increase in target audience attendance from 2015 to 2017. Ellek also spearheaded the creation of NCA’s Women’s Leadership Group, the retailer-focused Confectionery Leadership Awards and the Most Innovative New Product Awards program.
Prior to NCA, Ellek managed the marketing efforts for PACK EXPO events and she also gained valuable experience across many diverse B2B industries while managing shows at VNU Communications (Nielsen).
Currently, she serves on the D.C. Chapter Board of International Association of Exhibitions and Events (IAEE), has completed the Krakoff Leadership Institute program and is a Certified Meeting Planner through the Event Industry Council.
Founded in 2014, Taffy is a woman-owned, full-service trade show and management company focused on producing events that inspire audiences, create connections, and deliver results. For more info, visit www.taffyevents.com.