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The Wacky World of Events

by Chris Kappes   As experience creators, we’re often “in” our own experiences. I’ve had my share of wacky ones after three-plus decades working at

Engaging Audiences

by Bob McGlincy   Business is booming at trade shows, with many exceeding pre-pandemic metrics and setting new records. But as attendees flock to shows,

ONLY THE PARANOID SURVIVE

by Chris Kappes   ONLY PARANOID SURVIVE. IT’S TIME Former Intel CEO Andrew Grove wrote the seminal book “Only the Paranoid Survive”. His message: success

Is This the Future?

by Bob McGlincy   I’m a tradeshow fan.  I like them.  I work them. I believe in them. I advocate for them.  Some might call

Creating Powerful, Immersive Experiences

by Danielle Yuthas, Vice President of Marketing at SpeedPro   Cutting-Edge Trends in Branding and Event Marketing Danielle Yuthas, Vice President of Marketing at SpeedPro,

Face Decline or Bridge the Gap

by Paco Collazo As younger crowds become the primary attendees of exhibitions and events, it is crucial for associations to bridge the gap between generations

A Forest in Paris

by Sven Bossu, CEO, AIPC   Venue design has undergone massive changes over the last few decades. Event facilities are no longer big blocks of

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