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Delivering a general session at CEMA Summit 2013 is the executive vice president of Expotechnik, a creator of architecture-supported experiences for corporations.

ecn_072013_sw_tom_frisby_expotechnikTaking place at the Encore resort from July 28-30 in Las Vegas, Corporate Event Marketing Association (CEMA) offers professional networking, knowledge sharing, thought leadership and education for senior-level event marketing professionals.

“My session covers trends that are starting to emerge,” said Tom Frisby, executive vice president, Expotechnik.

During “Trends with Benefits – Now and On the Horizon,” Frisby will detail emerging trends that marketers can harness to increase their ability to connect with customers at tradeshows and events. Attendees will leave with ideas they can use to re-think and re-energize their corporate exhibit programs and face-to-face marketing efforts.

Frisby has been a member of the EXHIBITOR faculty for a decade and was keynote speaker at EDPA ACCESS, the annual meeting of the Exhibit Designers and Producers Association.

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