TBG:ES have acquired an equity stake in Event Crowd, www.eventcrowd.com, the event community social media website established by event industry entrepreneur and commentator, Simon Burton.
Event Crowd was founded in 2007 and now includes over 3,000 members. Members include professionals from the entire spectrum of the event industry. Event Crowd users will benefit from expanded resources made possible by the integration of TBG:ES products which include MICE Monitor, ispy-analytics research and white papers and organizer-exhibitor training.
“Event Crowd has grown unbelievably since its launch and it offers huge opportunities for the global event community to connect, share ideas and do business” Burton said. “TBG bring a wealth of great content and an international perspective that will take Event Crowd to the next stage. It’s a really exciting time for social media and Event Crowd uniquely brings all the parts of the live marketing mix together.”
“The acquisition will extend TBG:ES’s event solutions capabilities and increase the company’s client base,” said Trevor Punt, managing director. “Event Crowd is a superb social media site for the events industry and the combination of the two entities will provide an advanced communication platform for professionals within the industry.”
TBG:ES will build on Event Crowd’s customer and user relationships by maintaining an open and innovative approach to providing the event industry with a leading social media.
“Event Crowd will continue to deliver a rich user experience while providing industry-leading support,” Punt said. “This is an exciting milestone for TBG:ES and we look forward to scaling our global reach as well as providing a platform for the propagation of event industry best practice.”