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Tea Board of India extends support to World Tea & Coffee Expo

As a part of its commitment to promote the Tea sector, the Tea Board of India extended its support to the 2nd Edition of World Tea & Coffee Expo.

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To be held in Mumbai at Bombay Exhibition Centre from Feb. 6-8, 2014, the event is India’s only International trade fair dedicated to the Tea and Coffee sectors.

Tea Board of India is at the forefront of promoting Tea and takes proactive steps to address issues related to the Hot Drinks sector in India. The board decided to support this trade event since it shares a common goal with the show of promoting Hot Drinks in India. This niche expo is organized by the Mumbai headquartered Sentinel Exhibitions Asia P Ltd, a company engaged in managing and organizing trade events.

“Hot drinks are witnessing positive growth since the last few years thanks to intensive marketing campaigns by players, launch of innovative products, the emergence of upscale cafes offering convenience, affordability and quality, and these cafes [are] becoming a meeting ground for young consumers,” said Mitesh M. Kapadia, director, Sentinel Exhibitions Asia P Ltd.

teaboardlogoLRIn addition to showcasing brands, products, machinery, retail chains, accessories and technologies, WTCE 2014 will have Dedicated Innovations Display Zone, Interactive Demo areas featuring exotic tea tasting /brewing sessions, latte art championships, recipes and a lot more. There will be seminars and conferences by global industry leaders and policy makers to determine future trends in the Hot Beverage segment. The seminars will analyze prime factors influencing the sector and identify the sectors driving growth.

With an anticipated turnout of over 6,000 business visitors, including international buying delegations, WTCE 2014 promises to offer huge potential for franchising, marketing alliances, appointing distributors, bulk orders, joint ventures and overall branding.

WTCE 2014 is also endorsed by a number of national and international trade bodies, and visitors to the event will get exposure to national and international brands, manufacturing and packaging technology, storage technology, Flavored Beverages, hi-tech vending machines, retails chains as well as a variety of products from importers and exporters of Tea and Coffee.

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