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Testrite Visual Products embraces four generations of leadership

Testrite Visual Products, a manufacturer of display hardware solutions, named its next president.

New President Jeffrey Rubin is the great grandson of Herman Neuwirth, who founded the company in 1919.  Larry Rubin, the current president, will remain as Testrite’s CEO.

ECN 012015_POM_Testrite Visual Products_Jeffrey Rubin“I’ve looked forward with great anticipation to a fourth generation of family leadership for Testrite.  I have every confidence that, under Jeffrey’s leadership, Testrite will continue to grow and prosper and provide its customers with great products and solution,” stated Larry Rubin.

Jeffrey Rubin’s main priority will be to help Testrite better serve its customers’ needs. He is the fourth generation joining the 96-year-old family-owned and -operated firm. Rubin was most recently a manager at strategy consulting firm Bain & Company, leading project teams for clients who included members of the Fortune 500.  He is a graduate of Washington University in St. Louis’s undergraduate Olin Business School.

“I am very lucky to be welcomed into this amazing business. We have a rich history of delivering for clients while evolving with the market. As an American manufacturer, our opportunities are limited only by the markets’ needs and our own imaginations,” said Jeffrey Rubin.  “To continue to grow, we will need to be even better at listening to our customers and adapting quickly.”

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