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Thailand MICE industry shows preference for China

Expect to see a 25 percent increase in MICE suppliers at Thailand’s 60 square-meter pavilion, fronted by Thailand Convention & Exhibition Bureau (TCEB) at the upcoming IT&CM China 2015.

Vichaya Soonthornsaratoon, director of meetings, incentives and conventions, TCEB revealed what delegates can expect from TCEB.

“We will continue our mega-event campaign to attract large-scale projects from China that bring in at least 1,000 delegates to Thailand. We will provide support to ensure their meetings and trips to Thailand run smoothly and successfully,” said Soonthornsaratoon.

Since 2013, the number of outbound MICE travelers from China to Thailand has consistently exceeded 100,000. Meanwhile, China continues to be among the top three outbound MICE markets since 2010. With China’s strong economic performance, frequent flight routes between China and Thailand, the readiness and enhanced capabilities of MICE cities – Bangkok, Chiang Mai, Phuket, Pattaya – as well as Thailand’s reputation as a travel destination, Soonthornsaratoon believes that the rise of Chinese MICE travelers to Thailand will continue.

On the motivation of returning with a larger presence, she explained, “China has been one of Thailand’s top three market sources for MICE travelers for the past five years. In 2013, it rose to claim the No. 1 spot. With such a strong performance record and bright prospects, we need to deepen our focus on China. Through our participation at IT&CM China, we will also create more opportunities for our Thai MICE suppliers to meet MICE buyers in China.”

Participating for the first time with the Thai Pavilion is TICA, Thailand Incentive and Convention Association. General Manager Prapahan Sungmuang commented on the motivation behind their attendance at IT&CM China 2015.

“China’s economy and meeting industry is growing rapidly, and Thailand remains the favorite destination for MICE events for this market. We believe attending this show will benefit the Association and its members. IT& CM China will be a good platform for us to meet with the international and leading Chinese players in the MICE industry, and gain more business leads,” said Sungmuang.

IT&CM China 2015 will take place from April 14-16. For more information on IT&CM China, visit www.itcmchina.com.

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