by Elena Vazzo
Align Exhibits, a national leader in tradeshow exhibit solutions, is making waves with its recent growth, innovative services, and commitment to clients’ success. Founded in 2025 by six industry veterans, with a clear purpose of establishing partnerships, transparency, and costumer service through the simplification of exhibit building. Troy Trice, the Founder & CEO, Lisa Venegas, the Director of Sales, Chris Ybarra, the Director of Creative Strategy, Abby Georgacopoulos, the Director of Marketing & Integration, Kelly Sheldon, Director of Client Experience, and Cathi Seibert, the Accounting & HR Specialist, reunited with a new shared goal: to generate a company with the perfect blend of culture, service, and talent. This “dream team” isn’t just colleagues working together, but friends who treat each other like family.
“About five years after the pandemic, I was intentional about bringing together a leadership team I’ve worked with and trusted for years. People who’ve been tested under pressure and know how to lead in complexity. I jokingly call them the Avengers of tradeshows, but in reality, they’re leaders who show up, own outcomes, and protect the culture that makes consistent execution possible, ” explains Troy Trice.
To New Beginnings
Recently, Align relocated to a larger, more strategically positioned facility near Cedar Park, Texas. With expanded space for nationwide clients, their aggressive growth strategy flourishes. Trice emphasizes, “For a company that’s just one year old, Align has moved quickly, but intentionally. In our first year, we completed two acquisitions, established new headquarters in Cedar Park, TX, and grew from six founding members to a team of 38 and counting. At the same time, we’ve built a national platform, aligned experienced leadership, and put systems and culture in place that allow us to scale without losing accountability.” This new space focuses on their clients, helping to deliver a high-quality service across the country.
Align’s HQ is strategically located to support the Texas triangle, one of the busiest areas in the country for events. Austin expects to open a brand new massive convention center in 2028, and a large-scale expansion of the airport is already underway. The city also hosts South by Southwest (SWSX), Austin City Limits (ACL), and F1 racing.
Expanding Horizons
As of July 15th, 2025, Align acquired Xtreme Xhibits, an independent dealer based in Austin, Texas. This strategic acquisition strengthened Align Exhibits’ position in the industry by combining the talents, creativity, and resources of both companies.
Additionally, as of February 13th, 2026, Align acquired Suncoast Displays. They see this addition as a powerful step forward allowing them to strategically expand into the Florida market.
Alignment 360 Transforming TradeShows
Align introduced Alignment 360, their innovative approach to exhibit asset management. This comprehensive system standardizes every step of the process. From detailed inspections and precise packing to careful staging before shipping, they ensure exhibits arrive ready to make a lasting impression. The unique benefit of Alignment 360 is the guarantee of fixed labor and freight costs, giving clients peace of mind by eliminating surprise expenses. “We offer fixed costs to clients so they’re not going to get slammed with that surprise bill,” explains Abby Georgacopoulos. “It’s doing things the right way the first time so that we don’t have to redo things, especially on the show floor.” Meticulous care, transparent pricing, and efficient logistics enable Alignment 360 clients with consistent, high-quality service.
The Align Exhibits Promise
At its best, Align Exhibits is more than just exhibits. It’s about relationships. They continue to align goals with clients and master at top quality service, succeeding in creating trust and relationships in the tradeshow industry. By offering fixed costs, detailed project management, and a driven service approach, Align provides a no-surprise experience that empowers exhibits to show up confidently and consistently.
Whether you’re a long-serving exhibitor or new to the tradeshow world, Align offers a trusted partner dedicated to making your event presence and exhibit seamless and successful. Their commitment to “doing things right the first time” leads to fewer complications, smoother operations, and makes exhibits truly shine.
