submitted by Jessica Siliba, Executive Director, The Exhibitor Advocate
In an era where the sustainable growth and success of the exhibition industry critically depend on enhancing value for sponsors and exhibitors while simultaneously managing and reducing costs, the release of the 2023 Annual Survey of Exhibition Rates marks a pivotal moment. This exclusive report, crafted by The Exhibitor Advocate in collaboration with Tradeshow Logic, supported by the United Brotherhood of Carpenters and Joiners of America, and independently verified by Evolio, delivers an unparalleled depth of analysis on labor and equipment costs across 24 major U.S. cities.
“This survey is a cornerstone for those seeking to forge ahead in the exhibition industry,” stated Jessica Sibila, Executive Director at The Exhibitor Advocate. “It’s not just about providing data; it’s about empowering stakeholders with the insights needed to drive value while managing costs effectively.”
This year, the survey’s scope has notably expanded to include essential categories like forklift and hanging sign rates, thus providing stakeholders with a comprehensive view of the costs associated with exhibiting. Amid economic fluctuations and evolving exhibitor needs, the survey emerges as a crucial tool for strategic planning and cost management, offering insights not available from any other source.
Why This Analysis is Indispensable:
For Exhibitors: This survey is an unmatched resource for budgeting and strategic planning, enabling smarter allocation of resources across the entire event experience. It equips exhibitors with the knowledge to navigate cost pressures and optimize their investment, ensuring a more substantial impact at every show.
For Show Organizers: Utilizing this in-depth analysis aids in reducing exhibitor costs, directly enhancing the exhibitor experience and, by extension, the overall value of events. It empowers organizers to make data-driven decisions that cater to the needs of their exhibitors, fostering an environment where both exhibitors and attendees can thrive.
For Industry Suppliers: The detailed insights into equipment and labor costs across different cities enable suppliers to tailor their offerings more closely to market demands, ensuring competitive pricing and improved service delivery.
This year’s findings underscore a significant insight: while exhibition rates are broadly aligning with inflation, specific areas, notably material handling rates, continue to significantly outpace inflation. This unique dataset not only aids in navigating these challenges but also underscores the industry’s need for a strategic approach to budgeting and advocacy for fair pricing.
“The industry’s sustained growth and success hinge on enhancing value for sponsors and exhibitors while also proactively reducing costs. Access to this unique data analysis is pivotal for all stakeholders in the exhibition ecosystem,” stated Jessica Sibila, Executive Director of The Exhibitor Advocate, emphasizing the importance of the survey as a strategic asset for the industry.
By embracing the insights offered by the 2023 Annual Survey of Exhibition Rates, industry stakeholders can step into a new era of exhibition planning and execution, one characterized by informed decision-making and strategic investments. This survey doesn’t just present costs; it serves as a roadmap for enhancing industry standards, advocating for a balance between cost-efficiency and the creation of unparalleled value.
We invite exhibitors, show organizers, and industry suppliers to discover the full potential of this exclusive industry analysis. Leverage the strategic insights to not just compete but excel in the evolving exhibition industry landscape.
Access the survey and unlock the insights necessary for fostering a competitive, fair, and thriving exhibition industry. Start transforming your exhibition strategy today, download the survey now https://exhibitoradvocacy.com/2023-annual-survey-purchase/.
About The Exhibitor Advocate
The Exhibitor Advocate is a non-profit trade association dedicated to supporting and advocating for exhibit marketers. The Exhibitor Advocate amplifies the voice of exhibitors to ensure the enduring success of exhibitions and events by collaborating with all stakeholders to promote and cultivate open communication, consistent standards, and industry best practices. With a focus on providing resources and tools, expert advice, and networking opportunities, The Exhibitor Advocate strives to enhance the success of exhibit marketers and all stakeholders in the exhibitions and events industry. Join us at www.exhibitoradvocacy.com
