This week, The Exhibitor Advocate released its first research report, titled the 2022 Material Handling and Labor Rate Survey. This benchmarking tool will provide industry stakeholders with a cost comparison of average labor and material handling rates across 16 US cities.
Jessica Sibila, executive director of The Exhibitor Advocate says, “We encourage exhibitors to use the data to estimate costs and make decisions on their level of participation in different cities. For show organizers, we hope it will allow them to use this report as a benchmark to ensure that their exhibitor rates are competitive. For facilities, this data provides an understanding of how their costs compare to other destinations. This information is incredibly important for all stakeholders in the industry to have.”
The Exhibitor Advocate believes it’s important to collaborate and find ways to reduce exhibitors’ costs to maximize exhibitor ROI, and the 2022 Material Handling and Labor Rate Survey is just one of the many tools The Exhibitor Advocate will deliver to the industry to preserve exhibitions as a valuable and irreplaceable part of the marketing mix. Download your copy of the report at www.ExhibitorAdvocacy.com.