submitted by Jessica Sibila, The Exhibitor Advocate
The Exhibitor Advocate is thrilled to announce the addition of Balkiz Sumerler to the Board of Directors. With over two decades of experience in event management and planning, Balkiz joins the board ready to provide strategic insights and leadership as the association continues its mission to amplify the voice of the exhibitor in the exhibitions and events industry.
Balkiz Sumerler is currently the Head of Global Events at Philips, where she has earned a reputation for her results-driven leadership and analytical mindset. Her extensive experience spans across trade show organizers, booth building, and communications & PR. Her work has taken her across Europe, North America, and the Middle East, providing her with a wealth of cultural and operational insights that she brings to every project.
Her proven track record speaks volumes, having driven strategic event management initiatives, optimized cost-efficiency, and spearheaded large-scale international trade shows. Balkiz excels in fostering cross-functional collaboration and delivers with an enterprise mindset within matrix organizations.
This addition marks a significant step for The Exhibitor Advocate as Balkiz will bring an international perspective to the organization. Her presence in Europe extends the association’s in-person involvement to European events. Additionally, her focus on data-driven decision-making will be invaluable in educating exhibitors on measurement and data analysis, further solidifying The Exhibitor Advocate’s commitment to innovation and growth.
“I am excited to join the board of an association that is revolutionizing the way we experience and measure event success,” said Balkiz Sumerler. “I look forward to contributing my global insights to The Exhibitor Advocate’s continuous growth.”
Echoing this sentiment, Jessica Sibila, executive director of The Exhibitor Advocate stated, “Balkiz’s wealth of experience and strategic acumen in the events industry makes her a valuable addition to our board. Her perspective will be instrumental in shaping our future strategies.”
Balkiz Sumerler will fill a vacant position on the board, with her term up for reelection at the end of 2025. Residing in Zurich, Switzerland with her two children, she brings not only professional expertise but also a personal passion for supporting exhibitors and fostering innovative success in the events space.
For more information, please visit https://exhibitoradvocacy.com or contact Jessica Sibila, info@exhibitoradvocacy.com.
About The Exhibitor Advocate
The Exhibitor Advocate is a non-profit, trade association, dedicated to supporting and advocating for exhibit marketers. The Exhibitor Advocate amplifies the voice of exhibitors to ensure the enduring success of exhibitions and events by collaborating with all stakeholders to promote and cultivate open communication, consistent standards, and industry best practices. With a focus on providing resources and tools, expert advice, and networking opportunities, The Exhibitor Advocate strives to enhance the success of exhibit marketers, and all stakeholders, in the exhibitions and events industry. Join us at www.exhibitoradvocacy.com
