The Event Professional's HandbookTwo British event agencies, The Experience is the Marketing and Citizen Event, have announced the launch of The Event Professional’s Handbook, a collection of interviews, essays and insights from some of the event industry’s most influential figures, due to be available to download for free worldwide from Amazon from 14 September.

Created in partnership between The Experience is the Marketing and Citizen Event, the event professionals’ network, The Handbook is a smorgasbord of thoughts, ideas, experiences and future predictions from some of the most interesting thinkers and practitioners in the industry, including:

  • Deborah Armstrong, CEO, Strong & Co
  • Nick de Bois, Chairman, UK Events Industry Board
  • Chris Baréz Brown, Founder, Upping Your Elvis
  • Simon Burton, CEO, Exposure Communications
  • Mark Cochrane, Managing Director, Business Strategies Group and Regional Manager in Asia, UFI
  • Sean Doyle, Director of Brand and Creative, Clive
  • Tracy Halliwell, OBE, Director of Business Tourism and Major Events, London & Partners
  • Chris Hornbuckle, Founder, Sports Optimus
  • Simon Hughes, Managing Partner, MCHA Ltd
  • Kevin Jackson, Director of Ideas and Innovation, The Experience is the Marketing
  • Brian Ludwig, Senior Vice President of Sales, Cvent
  • Jason Megson, Vice President, Managing Director, George P. Johnson
  • Nigel Rushman, Founder, Rushmans
  • Jason Allan Scott, Premier Party Planner and Eventrepreneur
  • Bonny Shapira, Leader, Cisco Live EMEA
  • Mark Smith, Marketing Director, GSMA
  • Peter Wardell, Magician, Speaker and Founder of Unconventional Speakers
  • Björn Wigforss, Marcom Director for Events, Microsoft

Kevin Jackson, Director of Ideas and Innovation, The Experience is the Marketing, said: “The Event Professional’s Handbook isn’t a ‘how to’ guide, but a reference point for event-spiration. Whether an event industry student or an established professional, the Handbook contains useful nuggets of information and a ‘behind-the-scenes’ insight into how this dynamic industry’s most influential people operate.”

On 14 September, the contributors and event VIPs will celebrate the release of The Event Professional’s Handbook, at a book launch party taking place at OXO2.

For further information, or to pre-order a free download of the Event Professional’s Handbook, visit

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