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Europe Asia Global Link Exhibitions (EAGLE), a joint-venture of the Italian Exhibition Group (IEG) and VNU Exhibitions Asia, and Discoverymice have formed an alliance for the organization of the first World Conference on food tourism to be held in China, in Chengdu, from next Sept. 5-6 simultaneously with the Travel Trade Market 2018 (TTM). The Chengdu Conference is ready to host 100 local and international delegates at the TTM.

Discoverymice, a member of the United Nations World Tourism Organization (UNWTO), is a leader in organizing international tourism conferences in South Korea, the Philippines, Malaysia, Cambodia and Laos.

First World Food Tourism Conference in China logoThe theme of the event is to be the evolution and new types of food culture expected in the next ten years, the strategic impact in the development of gastro-tourism, the importance of belonging to UNESCO Creative Cities for food culture, and traditions, heritage, food, digital and promotion of culinary tourism.

Chengdu joined the UNESCO Creative Cities Network in 2010, becoming the second UNESCO City of Gastronomy. The town is renowned as a historical city of gastronomy and birthplace of many culinary traditions.

The first World Food Tourism Conference is a significant step forward towards the establishment of a cooperation platform on food tourism in the Asia Pacific region. In line with the UNWTO goals, it supports tourism stakeholders and member states’ initiatives in pursuing the United Nations Sustainable Development Goals.

“The collaboration with Discoverymice is a prominent element of the TTM. Thanks to the partner’s experience, we will add an important knowledge-sharing platform to the tradeshow and provide participants with valuable content,” says Emanuele Guido, EAGLE president and international and national business development of IEG. “Considering the growth trend of food tourism, our goal is to make this platform a key moment on culinary tourism in China and throughout the Asia Pacific region. And develop similar formats on other continents to connect the industry globally.”

For Choon Loong Lee, president and CEO of Discoverymice and UNWTO vice president for Asia and the Pacific, “The collaboration with EAGLE, an Italian-Chinese joint venture, in the organization of the first World Food Tourism Conference has global significance. Italy and China have the greatest culinary dissemination in the world. This conference could transform gastronomic world tourism and it would not have been possible without the support of Italian Exhibition Group and VNU Exhibitions Asia.”

The Travel Trade Market 2018 (TTM, September 5-7 in Chengdu) is an event organized by EAGLE and supported by Chengdu Tourism Bureau. It is a B2B tradeshow that focuses on the inbound and outbound Chinese tourist industry. TTM together with TTG Travel Experience (the most important tourist marketplace in Italy) and Shanghai World Travel Fair (the biggest travel fair in East China) are part of a network created to facilitate communication within the tourism industry, as added value for its customers and partners all over the world. For more info, visit www.ttmchina.com.cn

EAGLE (Europe Asia Global Link Exhibitions) is a joint venture established in 2017 between two important trade fair organizers, Italian Exhibition Group and VNU Exhibitions Asia. The purpose of the partnership is to create exhibition and promotional links between Europe and the Chinese and Far East markets. The joint venture’s business plans aim to support the expansion process of companies of different sectors, with projects already started in tourism, hospitality and wellness sectors. For more info, visit www.vnuexhibitions.com.cn

Discoverymice is a leading organizer of international tourism conferences and a member of the World Tourism Organization. Founded in 2004, it builds innovative solutions for the development of nations and tourist destinations. Since 2006 Discoverymice has organized regional and global conferences on tourism throughout Asia and is now expanding into emerging continents such as Latin America and Africa. For more info, visit www.discoverymice.com

For more info on the first World Food Tourism Conference, visit www.worldfoodtourismconference.com

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