July 23, 2024 6:58 AM
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The Tradeshow Times: Talking Tradeshows

by Bob McGlincy

Does your work involve tradeshows? What do you tell people about the tradeshow industry?  

I tell people we do something special. We make magic. We take an empty warehouse — a vacant convention center — and transform it into a marvelous, marketing extravaganza. We build environments. We create business opportunities. 

We do it with trained, talented, remarkable individuals.

At Willwork, we create labor and technology solutions for tradeshows, private corporate events and retail environments. We produce engaging, energized and exceptional event experiences.

Tradeshows work. They work very well. But this wonderful, intriguing, exciting industry of ours is still an invisible one to many of those who are beyond the tradeshow floor. Explaining what we do, proclaiming its importance and advocating for our business is critical.

What do you do? How do you explain your job?

willwork logo 2021Bob McGlincy is director, business management at Willwork Global Event Services. Willwork creates engaging, energized, and exceptional event experiences. Bob can be contacted at Bob.McGlincy@willwork.com.

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