tmf dialogue marketing announced the co-operation with a new partner and client, the Iberian MICE Forums. tmf supports IMF to position Spain and Portugal as leading MICE destinations and to introduce top suppliers in the meetings industry from both South-European countries.
Under the terms of the partnership, the German agency will help Iberian MICE Forums in gaining a stronger foothold in the German-speaking and European meetings market through meetings PR and content marketing, invitation of selected planners and sharing expertise during the next Forum.
Johanna Fischer, managing director of tmf dialogue marketing, emphasizes, “We are happy to announce our partnership with the Iberian MICE Forums. Our aim is to inform planners in the German-speaking market about the most interesting themes and developments of the region as well as about the suppliers represented at the upcoming events in Spain and Portugal.”
Ana Candel, managing director of Iberian MICE Forums, adds, “We are very glad about our cooperation with tmf-dialogue, considered a fantastic marketing tool to promote destinations from all over the world and to position young but experienced companies like ours in the MICE business market.”
Iberian MICE Forums was created in 2011 by Ana Candel and Andrés Merino and has already organized ten Forums in Spain. In Autumn 2015, the Iberian MICE Forum will take place in Portugal for the first time, in Cascais & Lisbon, from 25-27 October. It will also be the first Forum with a mix of suppliers from both Iberian countries, among them some of the largest Portuguese and Spanish hotel groups, individual luxury properties, DMCs and various local CVBs.
The Forum provides networking opportunities for the MICE industry: the local MICE suppliers meet here with hand-picked top European agencies, corporates and associations organizing meetings, incentives, conferences, international congresses, product launches and events. Keynote speakers will introduce relevant topics for the meetings industry.