Tom Frisby has joined Steelhead Productions as chief design officer. In his new role, Frisby will oversee Steelhead’s design and development teams, as well as help drive its ongoing commitment to bringing more sustainable solutions to the exhibit and tradeshow industries.
“Sustainability and creative design for human experiences are at the center of what we do,” says Steelhead CEO Sean Combs. “Tom brings a background of deep brand-specific design to help realize those goals on both fronts.”
Widely considered an industry visionary, Frisby said he chose Steelhead because he sees the company at the forefront of where the industry is going. “The culture at Steelhead is remarkable,” he explains. “It’s fresh and alive, authentic and a little bit raw. Most of all it’s incredibly authentic.”
Steelhead’s focus as a made-for-the-moment exhibit provider also fueled Frisby’s decision. “At this stage in my career, environmental sustainability is extremely important to me,” he says. “Steelhead is at the forefront of delivering creative designs without wasting resources. That’s becoming increasingly important to companies.”
In addition to leading Steelhead’s creative teams, Frisby will represent the company at various events throughout the year to offer his insights on trends and pushing the industry forward. “Steelhead is an experience and design-focused company,” says Combs. “Having Tom guiding our creative process and presenting our vision to the rest of the industry is truly exciting.”
Steelhead Productions designs custom tradeshow booths and exhibits for leading companies like Ultimate Software and Cox Automotive. Steelhead’s commitment to its customers is outlined in its three brand promises: No surprises, awesome support, and fun along the way. With a curated tradeshow booth, your brand can count on Steelhead to create the perfect exhibit so you can achieve your marketing goals and Exhibit Happy®. For more info, visit www.steelheadproductions.com .
