Moose Exhibits, a full-service exhibit house providing the entire range of tradeshow marketing products and services, announced on Nov. 13 that it had partnered with Total Specialties USA to install and dismantle a booth featuring Formula 1 driver Kimi Raikkonen’s Lotus at AAPEX 2013 in Las Vegas.
Total Specialties USA, a specialty chemicals provider, is a part of Americas Zone in Total’s marketing and services division. Headquartered in Houston, it is the fifth-largest integrated energy company in the world. Moose Exhibits managed the installation and dismantle of Total Specialities’ 20’ x 60’ structure.
“A unique challenge in setting up the property was moving a million-dollar race car through the crowded show floor during set-up,” said Marc Mousseau, president, Moose Exhibits.
Moose Exhibits delicately navigated and positioned Formula 1 driver Kimi Raikkonen’s Lotus to its featured area in the Total exhibit. Raikkonen was ranked third on the World Championship Circuit, so the Lotus created quite a buzz at the three-day event, keeping the booth packed as onlookers anxiously surrounded the car for a closer look.
“We have complete faith in Moose Exhibits for all of our exhibit and event needs,” said Leslie Quirós, director of marketing and communications for Total Specialties USA. “From design to management to implementation, we know that our exhibits will be a success. Moose Exhibits has now managed our presence at AAPEX, TMC, WESTEC, IMTS and other important industry shows. During our recent AAPEX show, Moose Exhibits even served as a liaison between Conquest Racing, who manages the Lotus FI Team and Pirelli exhibits, and Total to create a remarkable fan and client experience at our booth.”