No matter how many tradeshows you attend each year, each one should be a smash hit. Before you spend another dime, spend some time learning what makes for a successful tradeshow exhibit so that you can get the largest ROI and have the best chance of meeting your tradeshow goals.
Location, Location, Location
If you can, get a layout of the show floor and determine where you can set up your exhibit to stand the best chance of being seen by as many attendees as possible. You’ll more than likely have to pay a bit extra for one of the best spots, but it very well might be worth it. One thing to keep in mind is that the best spots are usually the first to go, so act fast.
Does Your Exhibit Look Inviting?
Your exhibit is your home away from home, and just like a home, it should look approachable and welcoming rather than foreboding and threatening. Specifically, you’ll want anyone staffing the booth to appear friendly and well put together. When attendees are approached, staffers should be able to answer any questions asked or at least be able to point attendees in the right direction. Finally, have different ways to market your business, such as flyers, QR codes and pamphlets. How does your target audience prefer to receive their information?
Give Your Booth Visual Appeal
Any exhibit displays you have don’t have to be the biggest or the most colorful, but they should look as good as possible. What individual style does your business have? Does your exhibit booth accurately display that style? Whatever message you seek to send to tradeshow attendees, make sure they can see it in the overall look of your booth or exhibit.
Come One, Come All
It’s also a good idea to have singers, models or entertainers at your booth to draw in a crowd. If you utilize this method, try to make it so that the entertainment ties in with your overall industry, market or business brand.
Have Show Specials
Just like you might have specials on your business’ social media profile, you can do the same for your tradeshow exhibits. Make sure attendees know that this special or discount is only available at the tradeshow, so they’ll act fast. Any specials you have should be clearly displayed at your booth.
Kristin Hovde is the Website Manager for Smash Hit Displays, an online supplier of USA-made tradeshow exhibits. She also has written many conference and event-related blogs for Smash Hit Displays.