Tradeshow Logic, an event solutions firm, designated a chief creative officer. In this role, Butch Bartlett will create company growth strategies and oversee the Tradeshow Logic brand and marketing.
Bartlett has been with Tradeshow Logic since 2009, applying his over 35 years of experience in the tradeshow and event industry to propel Tradeshow Logic’s growth.
His former title, chief strategy officer, was re-assigned to industry veteran Chris Price, who joined the company in April and is responsible for developing strategies that enable Tradeshow Logic customers to elevate their events.
“We reached a point in our growth as a company where it was time to separate out creating customer strategies that grow event audience and profitability—which Chris does so well—from what I do, which is grow our company,” said Bartlett.
Bartlett began his career with Andrews-Bartlett, where he served as president and CEO from 1976 until 1993. When Andrews-Bartlett was purchased by GES in 1993, Bartlett continued as senior executive vice president for almost five years and then became a consultant to the firm. Bartlett is also a member of the board of directors of SmartSource, a national computer and A/V rental company.
His broad experience includes starting new companies, consolidating divisions and launching new products and services.
