Tradeshow Logic, an event solutions firm, designated a chief creative officer. In this role, Butch Bartlett will create company growth strategies and oversee the Tradeshow Logic brand and marketing.
His former title, chief strategy officer, was re-assigned to industry veteran Chris Price, who joined the company in April and is responsible for developing strategies that enable Tradeshow Logic customers to elevate their events.
“We reached a point in our growth as a company where it was time to separate out creating customer strategies that grow event audience and profitability—which Chris does so well—from what I do, which is grow our company,” said Bartlett.
Bartlett began his career with Andrews-Bartlett, where he served as president and CEO from 1976 until 1993. When Andrews-Bartlett was purchased by GES in 1993, Bartlett continued as senior executive vice president for almost five years and then became a consultant to the firm. Bartlett is also a member of the board of directors of SmartSource, a national computer and A/V rental company.
His broad experience includes starting new companies, consolidating divisions and launching new products and services.