Exhibition and event organizers looking for new ways to grow revenue and make their tradeshows more exciting have a new resource.
Industry veteran Robbi Lycett joined Tradeshow Logic, a full service event solutions firm, as its newest event strategist. Lycett’s appointment reflects the continued growth of Tradeshow Logic’s event strategy offering.
“Our tradeshow customers ask for new ways of doing things that will increase value to and loyalty among attendees and exhibitors. Lycett’s diverse experience enhances our ability to help customers streamline expenses and create memorable, must-attend events,” said B. J. Enright, president, Tradeshow Logic.
Lycett joined Tradeshow Logic because the company shares her dedication to looking beyond how things have been done in the past to produce better, stickier, more cost-effective events.
“We are entering a time of great customization. Tradeshow Logic’s mission is to partner with our clients to develop shows that thrive because they are designed around the specific needs of their unique stakeholders,” she stated.
Lycett’s talents include using research to grow and energize events, revenue driver strategies and implementation, sales and marketing strategies, and strategic planning and implementation. She has over 30 years in the meetings, convention and exhibition industry and has managed and produced meetings, events, conventions of all sizes for both associations and independent organizers.
Most recently, she was senior vice president, conventions & conferences for Biotechnology Industry Organization for over nine years. Prior, she owned her own firm and spent six years at the Consumer Electronics Association, including four as vice president, responsible for the management, production, leadership and strategic planning of International CES.