Tradeshow Logic (TL), an event solutions firm that helps associations and organizers elevate the success of their events, has promoted its president to CEO.
B.J. Enright’s promotion reflects the role she’s played over the past three years leading TL from both visionary and supervisory perspectives. The strategic event solutions capabilities she’s developed have driven customer growth—and mandated a 60 percent expansion in the size of the TL team over the past two years.
TL has also broadened and deepened its capabilities with its recent recruitment of top industry talent, including Robbi Lycett and Chris Price, to serve its growing base of association and private tradeshows.
“B.J. is the future of Tradeshow Logic as we grow and move forward. Her energy and determination to find new and better ways of doing things have become our corporate culture,” says Butch Bartlett, chief creative officer of Tradeshow Logic.
Enright began her career as an exhibitor service representative for Andrews-Bartlett and went on to hold executive sales and management positions with Andrews-Bartlett, The Aaron Group and GES. She honed her expertise in tradeshow strategy and production through past positions in sales, account management, operations, marketing and management.
Previous CEO Bonnie Aaron will remain with Tradeshow Logic, providing counsel and oversight as chairman of the board.