The leading question for event industry suppliers is, “How does my company become a trusted partner with a show organizer?” The answer is now available through a new week-long series of daily hour-long webinars featuring interactive discussions with respected leaders from the face-to-face marketing business.
The Marketing Institute for Trade Show & Event Suppliers is sponsoring this new online eLearning event, September 26–30. The conference is exclusively for the event supplier community, and is designed as the first program developed specifically from the supplier’s point of view, addressing their unique needs in lead generation and efforts to improve the sales process.
“The companies providing services to conferences and tradeshows are struggling with marketing direction, and we have created this series to address their needs,” said Joyce McKee, CEO of Let’s Talk Trade Shows and the moderator of the eLearning series. “It starts with the question: ‘Would you change your marketing tactics if you knew which ones your target audience valued the most?’”
The eLearning event, From Conversations to Contracts, brings together marketing practitioners to address these marketing questions.
The series takes place for an hour each day for a full week at 4:00 p.m. EST. Topics have been selected to address the areas of greatest interest, based on feedback developed through the Let’s Talk Trade Show blog and consultancy, and conversations with The International Center for Exhibitor and Event Marketing.
From Conversations to Contracts daily schedule:
Monday, September 26
This webinar will include four show organizers discussing how suppliers are selected, what marketing tactics are effective in gaining their attention and which tactics are least appealing. The webinar will also discuss important points to include in your proposals, as well as what to leave out.
Panelists include Chris Brown, executive vice president of Conventions and Business Operations for the National Association of Broadcasters and John Galante, president of AE Ventures.
Tuesday, September 27
This session is entitled The New Rules of Marketing: Give Content and Get Customers. Since content marketing is a well-developed marketing strategy that differentiates you from the competition and wins the minds and wallets of your customers, this webinar discusses what it takes to become proficient with this marketing tool.
The panelist for this session is Joe Pulizzi, founder of the Content Marketing Institute.
Wednesday, September 28
In this panel, the experts will explore the various marketing techniques used by suppliers and assess which ones have the greatest impact. Also, tools or techniques that might work against you will be discussed.
Panelists include Andrea Bahr, special projects manager for the Society of Petroleum Engineers, and Jason McGraw, CTS, CAE, senior vice president of expositions for InfoComm International.
Thursday, September 29
Three seasoned suppliers answer the question: If you were to start over today knowing what you know, what would you do differently to grow your firm? This program brings examples from supplier veterans on how to get to lead generation faster, as well as lessons learned from experience about what not to do.
Panelists include Rich Stone, CEO of ACT/EXPOCAD, and Lew Hoff, president of Bartizan.
Friday, September 30
Revenues are drained every week from the bottom line due to the “Cost of Chaos” in a company. This eLearning webcast outlines solutions and presents an action plan for fixing this drain to your revenues.
The panelist for this session is Rick McPartlin, founder of The Revenue Game.
Registration for this series is by application only and is by company, meaning one registration grants access to all employees for the full week. This eLearning program is $497.00 per company, with $50 of the fee being donated to the Exhibition Industry Foundation in the name of the participant.
