TS2, Total Solutions Marketing for the Exhibit and Event Professional, introduced a number of new elements into this year’s show.
Starting on Tuesday, the new Pre-Conference: TS2 Interactive was a one day event of networking-based workshops designed to deliver actionable tactics that can be implemented on the most pressing daily issues.
Later that night, the Welcome to Boston Block Party officially launched TS2. Located at the Seaport Hotel & World Trade Center, the block party was open to all attendees and exhibitors, as long as they were 21-years-old.
“The Welcome to Boston Block Party had better attendance than we expected,” said Chris Harar, TS2 show director. “The attendees had a great attitude and a lot of energy. The rain held off until the party was over, allowing guests the opportunity to mingle and enjoy the food and atmosphere.”
Supporters of TS2 like Bob Dobinski, president of Corporate Events I&D, were eager to get the show started.
“I am excited about the show being in Boston this year,” said Dobinski. “We have been attending for the last 25 years”
Dobinsky has seen first-hand the power of networking at events like TS2.
“We met our largest labor client for the first six months of 2010 from a relationship formed at the 2009 TS2 Show,” said Dobinsky.
TS2 2010 also had a number of first-time exhibitors. Among them were Christine Giglio and Jyllian Carota of Amsterdam Printing, Dewey Parsons of Mobius Display, Carolyn Crummey of ah Massage Bar, Glenn Jones of design knowhow, LLC and Lisa Miniter and Jon Cooper of Movitas.
Another exciting debut this year is at the IN Zone Lounge and Networking Center. Emilie Barta, professional tradeshow presenter, conducted the first-ever virtual event at TS2. Barta interviewed industry thought-leaders live from the IN Zone in front of a virtual audience that had previously registered online.
The IN Zone is also featuring a Social Media Lounge and Cyber Café designed to keep attendees and exhibitors plugged into the online world while attending the event.
“We are extremely excited to add this level of interactivity to the show floor,” said Chris Harar, TS² show director. “The virtual and viral nature of today’s world means that TS² will be able to impact a much larger audience this year, than ever before.”
The Video Studio in the IN Zone presents another new twist this year. The on-site studio is conducting interviews with speakers, exhibitors, partners, and attendees to find out their AHA Moment of the week. There is also a Video Connect Contest. Submitted online, these videos are looking for candid educational input that will inspire and educate people in the industry. The Video Connect Contest is powered by 3D Media and first prize is a Flip Video Camcorder.
Look for more updates on the TS2 2010 Show from Exhibit City News.