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ts22011National Trade Productions, Inc. (NTP), owner and producer of TS² announced today that TS² 2011 will take place in Philadelphia from June 7-9.

“We are pleased to be returning to Philadelphia,” said Christopher Harar, TS² show director. “We had a great show there in 2008 and based on feedback from exhibit managers and suppliers throughout the industry we look forward to capitalizing on the convenience of the Northeast location for another phenomenal event.”

In addition to the dates and location, NTP is announcing several key findings from its “Help Us Build Your TS² 2011” campaign, launched during TS² 2010 in Boston. It will be the foundation for new initiatives emerging in 2011.

While corporate events remain a part of the TS² attendee’s job responsibility, NTP found the vast majority of its core audience is responsible for tradeshows and marketing. NTP also learned that its audience is extremely sophisticated, having an average of 9.5 years of experience in the industry and a net buying influence of 97%.

As a result of these findings, TS² will enhance the focus of the 2011 education program to be reflective of the experienced exhibitor who is responsibility for tradeshows and marketing, with real purchasing power.

“While the survey results presented clarity and new ideas for TS² to further enhance its relevancy to the exhibitor, it also confirmed many of the opportunities of TS² that we have always believed in,” said Harar. “We always knew TS² had a unique audience and in fact, six out of every 10 TS² attendees are not going to any other industry event. Additionally, they are true buyers looking for education, products, services and solutions. This is extremely important.”

TS² will also look to build attendance through focus on specific communities of exhibitors, by identifying industries with large numbers of exhibiting companies who would benefit from an annual community educational meeting opportunity.

Additionally, TS² 2011 will continue to focus on technology integration into the event as a direct result of the success experienced in the 2010 IN Zone. Multiple interactive opportunities, specifically the live-streaming “Continuing the Conversation” interviews with industry experts, will also be available.

“We look forward to the implementation of these new initiatives to enhance the experience of the event for everyone involved, as well as make it easier for exhibitors and event marketers to be involved,” said Harar.

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