PACK EXPO Las Vegas and the Shop.org Annual Summit saw much success this year despite the government shutdown, according to marketing communications firm, Fixation Marketing.
Many of Fixation’s trade association clients have government relations departments whose work is closely tied to Capitol Hill. When the federal government slowed to a halt this fall, tradeshow organizers continued to operate full steam ahead and kept Fixation busy as well.
“Our clients’ tradeshows are so important to advancing their respective industries,” said Jean Whiddon, president and CEO, Fixation Marketing. “While much of Washington was at a standstill, it was good to see these events driving economic progress to the extent that they did.”
After collaborating on an 18-month exhibit sales and year-long attendee marketing campaign, Fixation and PMMI, the association for packaging and processing technologies, celebrated record-breaking participation at PMMI’s PACK EXPO Las Vegas, from Sept. 23-25. The tradeshow grew 15 percent in exhibit space and number of suppliers over the 2011 show and topped 27,500 attendees for a 7 percent gain.
A week after PACK EXPO, the Shop.org Annual Summit 2013 drew record numbers of digital retail trendsetters from around the world to McCormick Place in Chicago for the three-day event. Fixation partnered with Shop.org, digital retail division of the National Retail Federation, on attendee marketing campaigns for the past two Summits.