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UFI announces new media partner from China

China International Conference and Exhibition (CICE) has signed an agreement to become an official media partner and member of UFI, the global association of the exhibition industry.

Zhao Wei, general manager of CICE, signed the agreement with Paul Woodward, managing director of UFI, in a move that will help disseminate our work internationally.

Zhao, observed that UFI has developed a strong reputation in China over the past decade, and that Chinese exhibition companies benefit from the association’s global network. CICE magazine as the most veteran exhibition magazine specializing in conference and exhibition industry in China, has long been committed to boosting communications for the exhibition industry. He believes that the cooperation with UFI will further promote the exhibition industry in China and beyond.

By working together, CICE and UFI will expand their reach to a broad cross-section of tradeshow, convention and meetings industry professionals via diverse online and offline media channels. There will be a mutual exchange of media and content on the communication platforms of the two organizations.

“We look forward to the opportunity to work more closely and in conjunction with the CICE. With one-third of our global membership located in Asia, this partnership aims to strengthen our voice in China and to cater for the needs of our members in the region. We also hope that this agreement is only the first step of a more profound and long-lasting relationship to join forces to cater for the needs of our members in China,” commented Paul Woodward.

Among others, UFI will share industry news via their CICE magazine, which has aimed to promote the exhibition industry across China since 1994. CICE will have its news disseminated by social media and other UFI communication channels as well as support UFI’s events as Media Partner.

Upcoming events include the 82nd UFI Congress (Milan, Nov. 4 – 7, 2015), the Global CEO Summit (Munich, Feb. 2 – 4, 2016), and UFI Open Seminars in Asia (Thailand, Feb. 27 – 28, 2016), MEA (Beirut, March 23 – 24, 2016) and Europe (Basel, June 20 – 22, 2016).

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