February 27, 2024 6:48 PM
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UFI Global Congress Goes Virtual from Nov. 16-19

UFI logoUFI, the Global Association of the Exhibition Industry, announces this year’s Global Congress will be themed “Resilience” and will be a digital-only event, taking place from November 16-19.

“Our members have been telling us they want to connect, learn and have the global UFI community brought together,” says Mary Larkin, UFI President and CEO of Diversified Communications USA. “Since COVID-19 will not allow us to do this face-to-face, we are moving online, to host the most accessible UFI Global Congress ever. Quality content, flexible timings and accessibility—these are the best ways to serve the global UFI community right now.”

The Global Congress will host a strong line-up of speakers from across the world to deliver world-class content, while bringing the industry together to network, meet and share experiences. Confirmed speakers include economist Dr. Florence Eid-Oakden, Ambassador Wolfgang Ischinger (Munich Security Conference), industry leaders Charlie McCurdy (Informa Markets), Carina Bauer (IMEX), Hugh Jones (Reed Exhibitions), Mary Larkin (Diversified Communications) and Simon Kimble (Clarion Events), digital experts Dahlia El Gazzar (DAHLIA + Agency) and Marco Giberti (Vesuvio Ventures), and many others. The program is growing by the day and is available at www.ufievent.org/uficongress2020/speakers-bios

Scheduling has been designed to offer a simple solution to the challenges of hosting a global, digital-only event online. “We have built the program around prime regional time slots for Asia/Pacific, Europe/Middle East/Africa, and the Americas—so people don’t have to be online around the clock to follow the event,” says Kai Hattendorf, managing director and CEO at UFI. “Instead, everyone can connect and follow live from their own time zone, and review other sessions on-demand. On top of this, participants can use the platform to network with peers around the world before, during and after the event, at whatever time works best for them.”

Three packages are available for UFI members globally, including single tickets and discounted tickets for groups of five or ten colleagues from an UFI member company. “Budgets are tight everywhere, so we are making it possible to join the Global Congress for as little as €145 per person for group bookings, and €245 for a single registration. We are doing what we can to allow anyone who is interested from our member companies to join the event,” says Sonia Thomas, COO at UFI. Colleagues who registered for the previously planned face-to-face gatherings in Basel and Dubai will be contacted and rebooked based on their preference. Participants can secure their place now at www.ufievent.org/uficongress2020/

The home of the digital Global Congress will be an online portal, hosted on the Grip platform, with technology from Glisser embedded. Grip is filling the role of UFI Technology Partner for the event, while Glisser is UFI Digital Event Partner. The platform will go live approximately a week before the start of the Global Congress, allowing participants to become familiar with it and to already begin networking, using the platform’s match-making and scheduling features.

Tim Groot, Grip CEO and co-founder says, “UFI has always pioneered opportunities for engagement across the global exhibition industry, and their monumental efforts to continue their mission throughout the COVID-19 pandemic have helped to keep the industry galvanized. As social distancing restrictions still err on the side of caution for physical events, UFI are again demonstrating that they are at the forefront of events, by partnering with leading event technology firms. The Grip team are honored to be part of creating the first fully-digital UFI Global Congress, and while I’m sure there will be many learnings from this ambitious plan, we couldn’t be more excited to connect and inspire the global community via our market engagement platform.”

“We’ve supported UFI’s physical events for many years, so it makes total sense to continue this relationship in the new world of digital and hybrid events,” adds Mike Piddock, founder and CEO of Glisser. “We are immensely proud of the virtual event platform we have created, and we’re sure the Global Congress will be another successful global showcase for what both businesses can deliver.”

Open to more than 50,000 industry professionals globally who work for UFI member companies, the UFI Global Congress is known as the exhibition industry’s largest global meeting of the year, combining international networking with unique content. It is an opportunity to gain insight into topics of strategic interest, as well as into the trends and challenges that the exhibition industry is currently facing.

UFI is the global trade association of the world’s tradeshow organizers and exhibition center operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members. More than 800 member organizations in 83 countries around the world are presently signed up as members. Around 1,000 international trade fairs proudly bear the UFI-approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities.
For more info, visit www.ufi.org or email media@ufi.org or call +33 (0)1 46 39 75 00.

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