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UFI Global Congress to Focus on Trust

UFI, the Global Association of the Exhibition Industry, has chosen “Platforms of Trust” as the theme for its 86th annual Global Congress to be held Nov. 6-9 in Bangkok, Thailand. This highlights one of the key drivers behind the performance of the exhibitions industry globally.

“Markets are built on trust,” says Kai Hattendorf, UFI managing director and chief executive officer. “The exhibitions we run, the marketplaces we maintain, and the services we provide—they all rely on trust. As organizers, venues and partners in the industry, our success is based on the trust our customers place in us. After all, they attend exhibitions with the aim of building trustworthy connections for their business—face to face, one meeting, one handshake at a time. Our industry’s unique role as a platform provider for trust is shaping up to be a core asset,” .

The UFI Global Congress is hosted by TCEB. Over 500 industry leaders from more than 50 countries are expected to attend.

The Congress is known as the exhibition industry’s largest global meeting of the year, combining international networking with unique content. It is an opportunity to gain insight into topics of strategic interest, as well as into the current trends and challenges that the exhibition industry is currently facing. The Congress is open to more than 50,000 industry professionals globally who work for UFI member companies.

While registration for the Congress will open later this month, pre-registration is already possible online at https://www.ufi.org/ufievent/86th-ufi-global-congress/. Open to UFI members only, it is known as the “must attend” event for all industry professionals.

In 2018, the UFI Global Congress was held in St. Petersburg, Russia. In 2020, the Arab country Oman will host the event. The 2021 host will be announced later this year.

UFI’s annual Global Congress is known as the exhibition industry’s largest global meeting of the year, combining international networking with unique content. It is an ideal opportunity for members to gain insight into topics of strategic interest, on the current industry trends and challenges that the exhibition industry is currently facing.

The Global Association of the Exhibition Industry UFI is the leading global association of the world’s tradeshow organizers and exhibition center operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents around 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members. For more info, visit www.ufi.org.

 

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