UFI, the global association of the exhibition industry, signed an agreement with Trade Show News Network (TSNN), which will become an official media partner and member.
Rachel Wimberly, president/editor-in-chief, and Paul Woodward, managing director of UFI signed the agreement that will help disseminate the work carried out by the international body.
By working together, TSNN and UFI will expand their reach to a broad cross-section of tradeshow, convention and meetings industry professionals via online news channels. There will be a mutual exchange of media and content on the communication platforms of the two organizations.
Among others, UFI will have a space in six TSNN e-newsletters. TSNN will have its news disseminated by social media and other UFI communication channels as well as appearing as a media partner at all of UFI’s events.
The upcoming events include the Open Seminar in Europe (Istanbul, June 15-17), the 82nd UFI Congress (Milan, Nov. 4-7, 2015), Global CEO Summit (February 2016) and the Open Seminar in Asia (Thailand, February 2016).
“TSNN is very excited about this new partnership with UFI,” said Wimberly. “UFI’s role as the global association for the exhibition industry is the perfect complement to TSNN’s broad reach into the industry worldwide.”
UFI’s decision to work with the TSNN reaffirms the demand for online communication and their vast experience in delivering objective, valuable industry news online.
“We are very pleased to be working more closely with TSNN, which will help our efforts in the North American market, and is particularly timely after the recent extension if our agreement with SISO,” commented Woodward.