by Li Jackson, Exhibit City News
Richard Erschik’s MasterClass eBook for Trade Show Success
Are you ready to take your trade show game to the next level? Brace yourself for an exhilarating journey into the world of trade shows, where success isn’t just a possibility; it’s a guarantee. Enter Richard Erschik’s thrilling new eBook, “Trade Shows Don’t Cost… They PAY!” In two dynamic formats, this masterpiece is set to revolutionize the way you approach trade shows forever.
What Awaits Inside?
Prepare to be blown away by the wealth of knowledge and actionable insights packed into this eBook:
- Embark on a step-by-step roadmap to triumph during every phase of your trade show journey: Pre, During, and Post-show.
- Uncover potent strategies and tactics to prove the worth of trade shows through ROO (Return on Objectives), ROE (Return on Engagement), and the elusive ROI (Return on Investment).
- Dive into active learning templates that will transform your approach.
- Experience personal Q&A sessions and consulting opportunities with the author himself.
- Challenge your newfound knowledge with a 10-question reader quiz at the end.
A Game-Changer in the Making
This isn’t just any eBook; it’s a game-changer meticulously crafted by Richard Erschik, who’s conducted over 350 in-person seminars, online webinars, and corporate workshops, reaching a staggering 45,000+ exhibitors.
Reinventing Lead Follow-Up
Prepare to unlearn the conventional wisdom of post-show lead follow-up and embrace a more effective approach. Inside, you’ll:
- Discover why relying solely on salespeople for lead follow-up is impractical in today’s fast-paced world, and a groundbreaking new process is revealed.
- Learn the power of lead qualification before follow-up, putting marketing departments in the driver’s seat and elevating exhibit managers’ careers.
- Demystify the myth that CRM systems and software suffice for follow-up, as they merely shuttle leads to the sales department, often leading to neglect.
The author also dismantles the myth of email as the ultimate tool for lead response, providing compelling reasons why it often falls short. Empower your marketing team to play a more proactive role in your company’s trade show program and overall success.
Resounding Responses
Hear what those who’ve embarked on this transformative journey have to say:
- “We turned a $450,000.00 trade show investment into $4.5 million dollars in sales using your process.” – Marketing Manager
- “This methodology provided a clear and simple solution to the lead management issue that I plan to share with my sales team and implement at our next trade show.” – Product Manager
- “This procedure change is timely, informative, and empowering.” – Exhibit Manager
Embark on Your Journey to Success!
Don’t miss your chance to supercharge your trade show success. Embark on your journey towards trade show success! Get your copy of this MasterClass eBook HERE .
Questions?
Have questions or need further guidance? Reach out to Richard Erschik at Richard@ExhibitorTrainingWebinar.com . The path to trade show triumph is just a message away!
Source and submission by: Richard Erschik
