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Urban Expositions brings craft beverage area to NY restaurant show

International Restaurant & Foodservice Show of New York, owned and produced by Urban Expositions, introduced a new feature for the 2015 event called “The Pub.”

From March 8-10, 2015, at Javits Center, the new area will showcase innovative alcoholic beverages, including craft beer, cider, wine, spirits, wine sorbae, moonshine and whiskey.

The top five trends for restaurants in alcohol sales according to the National Restaurant Association are micro-distilled/artisan liquor, locally produced beer/spirits, onsite barrel-aged drinks, culinary cocktails, and regional signature cocktails, which will all be featured in “The Pub.”

“According to the Brewer’s Association, American craft beer sales volume grew at a double-digit pace nationally in each of the past several years,” said Ron Mathews, industry vice president, Urban Expositions Foodservice Events. “It is notable that American craft beer, which is the most expensive segment of the beer category, is out-performing the overall market, including imports. This is good news for restaurants looking for ways to increase sales, and we are excited to offer our attendees an opportunity to sample and bring new offerings to their patrons.”

This new destination on the show floor will showcase approximately 20 innovative craft beverages. “The Pub” will include Estrella Galicia Beer, Maeloc Cider, Blue Point Brewing Company, Smuttynose Brewing Company, Crabbies Alcoholic Ginger Beer, Alphabet City Brewing Company, Singha Beer, North Coast Brewing Company, Sixpoint Brewery, Duvel USA, Frosae Wine Sorbae, WhistlePig Whiskey as well as many others who will join these market leaders at the event in March.

“We saw the opportunity to showcase our Galician beer, Maeloc cider and wine to the New York market as one we couldn’t pass up. The International Restaurant & Foodservice Show of New York is the premiere event for the restaurant/foodservice industry, and we are thrilled to be involved,” said Matt Szymanski, U.S. managing director, Balearic Beverage USA.

Balearic Beverage USA was the first sponsor to commit to “The Pub.”

“Since introducing our Frosae Wine Sorbae with under 5 percent alcohol last year, we have seen tremendous interest from consumers in the marketplace. The 2015 International Restaurant & Foodservice Show of New York will help us focus on restaurants and foodservice professionals. We see the event as a key launching pad for our strategic growth,” stated Ben Amato, president, Frosae Wine Sorbae, LLC.

In addition to “The Pub,” International Restaurant & Foodservice Show of New York will feature the Ferdinand Metz Foodservice Forum educational program, Annual Farm to City Expo, Food Trends Experience, Culinary Demonstration Theater, U.S. Pastry Competition, Japan Pavilion, and 500-plus exhibiting companies showcasing thousands of new products.

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