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Urban Expositions launches new pet show

Filling a marketplace need for a Midwest tradeshow for pet industry retailers, show producer and manager Urban Expositions will launch P3 | Progressive Pet Products. Representing a complete reinvention of the former H. H. Backer Total Pet Expo postponed earlier in 2015, P3 will debut Aug. 24-25, 2016, at Navy Pier in Chicago.

To ensure that the new, annual exhibition effectively responds to the changes taking place in today’s pet marketplace, as well as the specialized needs of the region’s retailers, Urban will work closely with leading pet industry veterans to provide educational programming and networking events.

“It is so gratifying to watch the plans unfold for the exciting new P3 show,” said Patty Backer, president, H.H. Backer Associates Inc. ” Urban Expositions is the right team, and the Midwest is the right place, to reinvent a show that responds to the ever-evolving nature of our business. Urban’s signature hands-on management style, customer service commitment, and enthusiasm for the pet industry, point to a bright future for P3.”

In addition, the Urban Expositions team will call upon relationships and alliances it has built through its strong portfolio of shows in the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors.

“We have a long history in the B2B space and plan to create a whole new tradeshow experience for Midwest pet industry professionals,” said Courtney Muller, executive vice president, Urban Expositions. “By curating a product selection defined by new, emerging companies, showcasing it in Chicago’s premier lakefront Navy Pier setting, and backing it with a festive, idea-inspiring show environment, we will offer an event where business is done – and everyone has fun doing it.”

WHEN: Wednesday, August 24 – Thursday, August 25, 2016
WHERE: Navy Pier, 600 E. Grand Ave., Chicago, IL 60611
HOURS: 10 am – 5 pm, Wednesday and Thursday
MORE INFO: | 678.285.3976 (EXPO) or 800.318.2238

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