Urban Expositions, which produces and manages a portfolio of 40 events serving nine industry sectors, acquired Womenswear in Nevada (WWIN) tradeshow from Specialty Trade Shows Inc.
The ownership transition began immediately following the Aug.17-20, 2015 edition of the semi-annual womenswear apparel tradeshow held at the Rio Hotel in Las Vegas. The acquisition now adds a solid apparel representation to Atlanta-based Urban Expositions’ growing portfolio of tradeshows.
As part of a seamless transition strategy, WWIN show Founder Roland Timney and his son, Chad Timney, will remain involved in the day-to-day management of the show. Chad has been named show director, and Roland will oversee the back end and other business elements of the show. In addition, Dirk von Gal, Urban’s current vice president of gift, expands his responsibilities to assume the new role of vice president of WWIN.
“We’ve known Roland Timney and the Specialty Tradeshow team for many years and have long admired their customer service focus and management style,” said Doug Miller, president and CEO, Urban Expositions. “The opportunity to continue working with Roland and Chad in this new capacity is especially exciting – allowing us to call upon our shared strengths and different areas of expertise — to build upon WWIN’s strong foundation and expand new business opportunities for attendees and exhibitors alike.”
“The Urban acquisition offers the best of both worlds for WWIN,” added Roland Timney, who founded the show in 1998 with Jeff Yunis. “Chad and I will remain actively involved in the show, while entrusting ownership to a company with a hands-on management style, commitment to customer service and overall way of doing business that very much mirrors our own. I can assure all of our customers that Urban Expositions is the perfect company to help us take WWIN to the next level.”
Urban now assumes all management duties for WWIN, including sales, marketing, operations and other day-to-day duties for the Feb.15-18, 2016 edition and all future shows.
Held semi-annually at the Rio Hotel in Las Vegas, WWIN attracts nearly 7,000 womenswear buyers from around the country and internationally. These retailers come to explore the offerings from 500+ exhibiting companies showcasing a full selection of traditional, contemporary, missy, petite, plus and tall resources, as well as hundreds of accessory lines with everything from shoes to hats, purses, jewelry, belts and scarves.
“We are honored to have the opportunity to take over the reins of such a successful, well-respected show as WWIN,” added Dirk von Gal, vice president, Urban Expositions. “Like Roland and Chad, we view our relationship with our tradeshow customers as a true partnership. We are looking forward to meeting with, and gathering feedback from, WWIN’s many loyal exhibitors and attendees to ensure that we continue to improve their show experience for years to come.”