Chosen as the venue for 2014 IBTM India is ITC Grand Chola Hotel in Chennai, India, from Sept. 3-5, according to the organizers of Reed Travel Exhibitions’ IBTM Global Events portfolio.
“IBTM India established itself as a key event in the meetings industry calendar in India. The launch edition, hosted in Mumbai, was a huge success, and as part of our ongoing drive and determination to develop the meetings industry market in India, we have chosen to move the show to another up and coming MICE destination,” said Shinu Pillai, project manager for IBTM India, Reed Travel Exhibitions.
The 2014 meetings exhibition will assume the same exclusive table-top format as the launch event, which is a proven successful format across Reed Travel Exhibitions’ events. Limited to 100 international and Indian suppliers of product and services to the MICE industry, it is designed to facilitate pre-arranged meetings between international and Indian buyers with suppliers over a table-top environment at a 1:1 ratio.
“Chennai is the fifth most populous city in India and one of the fastest-growing cities in the world,” added Pillai. “According to the Confederation of Indian Industry, the city is estimated to grow to a $100-billion economy, almost 2.5 times its present size, by the year 2025. With favorable government policies, Chennai currently boasts of vast advancement in the automobile, banking and health care industries.”
A previous exhibitor at the launch of IBTM India, Verena Jandak, the marketing manager for Vienna Convention Bureau, Vienna Tourist Board, plans to attend the 2014 edition.
“Chennai as a MICE destination has great potential, and it has not yet been used much for any other meetings industry events; that is why I consider this a smart move!” said Jandak.